When the Internet was first launched in the 90s, many people were very excited. These people wanted to get in on the boom they suspected was coming with Internet commerce, and many of them invested in companies and start-ups. Unfortunately, many of these people jumped the gun a little bit and put their money into the technology before the technology was ready for that kind of growth. As a result, there were many dot coms bubbles, busts, and a lot of money was lost. Also as a result, e business got a bad name and was looked on sceptically by many people. Today, it’s all different.
E business in the 21th century
It is always wise to be cautious where money and your business are concerned, but the truth is that those days are long gone. The Internet is growing up. As the economy has busted in many other ways, it has proved too expensive for many businesses to run stores and in person on the ground businesses. More and more companies are turning to the Internet to do at least some of their business, if not all, online. Consumers and customers are more web savvy than ever before, and as a result they are also more savvy about what they buy. They can price competitors and research products quicker and easier than ever. This have made it’s even more important than before to choose your niche carefully and do proper competitor research before launching a new e business.
All of this means that while there are still lots of scams on the Internet, there are lots of legitimate businesses doing e business and lots of deals to be had as well. Vendors can sell things cheaper over the Internet if they don’t have to pay salespeople, rent, and the costs of having a store. Businesses can advertise their services via social media outlets in order to find new customers and clients and keep in touch with those they already have. Business owners of any kind need to be able to keep up and do at least some of their business on the Internet if they are to be worthy of their fiercest competitors.
Driving quality traffic to your e commerce website
Where e business is concerned, the future is already here, and those who know it are taking advantage of it. Business owners of any kind should consider investing money in social media advertising, SEO strategies and sponsored search. While SEO is often gives most value for money if you’re an e commerce business, pay per click tend to give the most targeted traffic. Which online marketing methods to use for your e business depends on your niche, how your website is built up, how much text and graphics you have and how quick you need ROI on your investment. With PPC, you can often expect decent ROI within 1-2 months, while SEO usually takes way longer time.
There are consultants and freelancers out there who do this kind of thing specifically to help drive traffic and commerce to your web site. Find them and use their services. You will see an increase in business as a result as customers and clients will see you as a business that is ready to move in the 21st century.